Waymaker SG
We invest in and grow startups.
Services
We accelerate consumer startups (businesses that sell a product or service to consumers).
Partnership
You'll get a leading business accelerator that will help you grow fast for the long haul.
Growth
You'll secure new clients, establish customer loyalty and scale at speed.
Advisory
You'll grow confidently, scale sustainably and position yourself to win at every growth phase.
Testimonials
Shawn Moh
Chief Operating Officer, TES Capital
John created the strategic marketing plan and was personally responsible for the entire go to market execution of our global business launch. John brought invaluable insights and research to the business owners. He conducted thorough analysis of business plans and formulated precise, customized strategies to move the business forward. He was superb in lead generation which is the lifeblood of any business.
Throughout all my interactions with John, he proved himself to be very professional and knowledgeable, yet humble. He was a great listener, ensuring he stayed updated on the operational challenges and details of the business, which allowed us to effectively brainstorm and formulate strategies.
I would unreservedly recommend John to anyone looking for a business advisor, partner and leader.

Chow Theng-Kai
Executive Director, OCBC Bank
John was the main go-to person that OCBC Bank worked with to launch a major loyalty initiative in Singapore. Throughout the process, John adopted a business-minded, win-win approach in developing solutions jointly, always willing to explore things that has not been done before. Even if the ideas were not standard company offerings or practices, John was always willing to be an internal advocate in order to push the boundaries. Without John's perseverance and support, the project would not have taken off as smoothly as it did.
In my interactions with John, I have always found him to be empathetic, seeking to see things from my perspective. As a result, he understands his clients' objectives and what is important to them. I find John to be reliable and trustworthy, a great partner to work with.

Daniel Pang
Director, Alltechsys / ALLID Indonesia
John was instrumental in guiding us as we started our digital payments business and entered new Southeast Asian markets. His insightful advice, hands-on guidance and practical wisdom had a big impact on our business. John has earned my trust as a business partner and advisor.

Fen Peh
Vice-President, DBS Bank
John developed and managed loyalty programmes for DBS. Over the course of more than 5 years, John provided leadership to a team that worked closely with the bank to ensure that the platform and service was continuously aligned with the bank’s needs and interests.
In my interactions with John, I have always found him to be pro-business and solution-minded. He has always been genuinely interested to help navigate through complex situations and focus on meeting business objectives. He has indeed proven himself to be trustworthy and a great partner to work with.

Kelvin Lee
Founder & CEO, The Listening Lab Group
John is an experienced manager who can balance the organization's business objectives while positively motivating his direct reports. His management style is one that mentors while giving sufficient leeway for creativity and out of the box thinking.
I also feel that his sense of personal and business integrity are immaculate and I truly appreciated my time working with him at Siemens Healthcare.

Sean Kaveri
General Manager APAC, TBR Global Chauffeuring
It was fantastic working with John. Detailed, insightful and results-driven, there is no one I would rather have more on my side of the negotiating table. John is a mentor who has not only guided me to be strategic, calculated and structured in my sales approach but also to be a principled gentleman in all my dealings professional and private.
I rarely come across real talent who stands out like John and he earns my highest endorsement.

Jonathan Siew
Head, Strategic Partnerships & Business Development, UNIQGIFT
John has always been looked up to as a sales and marketing guru. I had the privilege to work alongside him for over 2 years delivering digital solutions to enterprises. During this stint, we collaborated on multiple successful projects and I had the opportunity to understudy him; certainly a pleasure working with John.

Tan Mui-Mui
Director, GlaxoSmithKline
John's strong analytical and strategic mind helped to contribute much to a number of important strategic initiatives in GSK. He has also shown to possess a great discerning vision for business management and planning, in particular in managing complex business decisions.

Amos Poh
Chairman, BRDGE Singapore
John is a creative and thoughtful individual. I had the chance to work with him in BMW M Club of Singapore (MCOS). As a marketing director of MCOS he has brought the club to a new level of vibrancy. John is passionate in bringing new ideas to the table and his creativity has allowed us to explore options that we had not imagined before. In the midst of a pandemic, we continue to keep our members engaged, mainly thanks to John’s input and contributions.
He is able to articulate his ideas across and present effectively to stakeholders. He gives careful thought before he executes an idea and many times was able to provide constructive alternatives when we meet with roadblocks. Given his vast experience in marketing and his outstanding credentials, I believe John has the ability to deliver and go beyond.
